CVS Permanent Endcap - 2025 OMA Awards Bronze Winner
This permanent endcap display for Harry's, a 2025 OMA Awards Bronze winner, was designed for CVS. It effectively showcases Harry's grooming products with clear "Face Care" and "Shave" sections, using engaging lifestyle imagery. A key feature was its ability to be retrofitted with a lighting kit for high-traffic locations, enhancing product visibility and brand presence.
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BMW Ultimate Driving Experience Retail Pop-up
For BMW's "Ultimate Driving Experience – Electrified" campaign, this immersive retail pop-up environment was created, focusing on their latest i-series technology. The space features a welcoming reception, interactive displays, and dedicated zones like "eDRIVE." The goal was to create a dynamic and engaging environment that showcases BMW's innovation in electric vehicles, ensuring high visibility and a premium aesthetic.
VIVA Group Event Retail Store
This event retail store for VIVA International Group showcases their entire eyewear portfolio within a dynamic environment. The design features dedicated retail spaces for brands like Guess and Skechers, each incorporating try-on technology. A central reception and bar area enhance the visitor experience. The layout, as shown in the floor plan, ensures clear brand separation while maintaining a cohesive and engaging atmosphere for exploring VIVA's diverse collections.
Nikon Studio Retail Test Store
This project involved designing a highly flexible retail environment for the Nikon Studio Retail Test Store. The primary goal was to create a versatile space that could be easily reconfigured to suit various product photography needs and recreate diverse shooting environments. The design incorporates a modular display system, allowing for adaptable product showcases, as seen with the cameras and lenses. This adaptable approach ensures the space can continuously evolve to meet specific photoshoot requirements, optimizing efficiency and creative possibilities for showcasing Nikon's product line.
BMW Motorrad Division Retail Event
This retail event environment for BMW Motorrad was designed to powerfully showcase their motorcycle division through the concept of motion. The space features a central "bike turntable" that serves as a dynamic focal point. Various zones are dedicated to different motorcycle categories (e.g., Tour, Roadster, Sport, Adventure), each displaying bikes and relevant lifestyle imagery. The design incorporates a viewing deck, interactive elements like an iPad stand and "eye ride" kiosks, plus dedicated areas for apparel and urban mobility. The overall layout and strategic use of visuals and a truss system (as seen in the rendering) emphasize movement and the thrill of riding, creating an immersive brand experience.
BIZERBA Test Lab - US HQ
This test lab environment within BIZERBA's US headquarters was conceived to beautifully showcase their latest ovens and products. The goal was to create a space where clients could feel like they were in an actual restaurant or bakery setting. The design incorporates warm tones, inviting seating areas, and wall graphics that evoke freshly baked goods, enhancing the client experience and highlighting real-world application.
MINI Electric Vehicle & Lifestyle Store
This immersive environment for MINI was developed to showcase their new Electric vehicle series and Lifestyle collection. The space features a prominent "Electrifying Experience" area, highlighting the latest electric models. The overall design cleverly integrates a "street and town setting" throughout, creating a relatable and engaging atmosphere for visitors to explore both the vehicles and the MINI brand universe.
Retail Solution Ideation & Drafting
This project visually represents my thought process and iterative approach to developing mass retail solutions for brands. The image showcases a collection of preliminary sketches and detailed drafts, illustrating the journey from initial concepts to refined display designs. Each sketch explores different structural possibilities, product placements, and visual merchandising techniques, ultimately aiming for efficient, impactful, and scalable retail presence. This work highlights my ability to brainstorm, visualize, and develop practical display solutions suitable for high-volume retail environments.
Nikon Retail Show Event
For Nikon's Hunting Division, this retail environment was created to showcase their latest accessories with cutting-edge technology. The space incorporates digital displays and interactive elements to provide flexible marketing messages, adaptable to daily needs and specific clientele. This dynamic environment effectively highlights Nikon's accessories and technology in an engaging and adaptable manner.
BMW G12 Event - Customization Showcase
Solutions for the BMW G12 event were crafted to highlight the premium quality and diverse customization options available for custom models. The core of the design is an an interactive display featuring a sleek surface with organized samples of leather and lacquer finishes. An integrated iPad provides further details. This creates a sophisticated and engaging environment for exploring BMW's personalization offerings.
